In a recent blog post under the category of Best of Toronto, BlogTO identified 9 of the top spots to store your stuff, listing Spaces Self-Storage in Toronto #1. Marketing & Advertising awards are great, but nothing beats good PR for a client, as it’s recognition from an independent organization of the of the entire team’s effort.

Focus Integrated Marketing earned the assignment to launch the Spaces Self-Storage company in Toronto and have been involved with virtually every aspect of the brand. The Integrated Marketing Communications plan included: Branding,  building exterior Design, corporate vehicle Design, a Web 2.0 Design and Development, eCoupons, SEO - Search Engine Optimization, SEM - Search Engine Marketing, LSEM - Local Search Engine Marketing, SMO - Social Media Optimization, Print / Direct Mail and Business Collateral Materials.

The marketing activity continues as we work to improve the company’s position on Search Engine Results Pages (SERPs), enhance the user experience, and drive more traffic to both the online and physical site. And getting positive press and links from a local traditional and or social media outlet goes a long way in helping increase awareness and consideration, and is something you can’t put a price on. Thanks for the post and the plug BlogTO!

To learn more about Focus Integrated Marketing and how good PR can help your company, contact us today.

Our Outsourced Integration business model once again proved to be the right solution for integrated marketing communications planning, this time for the GTA franchisees of Roto-Rooter, the largest plumbing and drain company in North America. A great example of a digitally-centric, simple solution, Focus Integrated Marketing will be working with Roto-Rooter and a team of best in class partners to optimize their online marketing efforts, including on-page and off-page SEO - Search Engine Optimization, SEM - Search Engine Marketing, LSEM- Local Search Engine Marketing[?] as well as SMO - Social Media Optimization.

President of Focus Integrated Marketing Ron Angellottic said “This represents a significant marketing shift for this company and industry, from traditional media and print based directories like the Yellow Pages to online channels. Roto-Rooter has been around so long, the brand name has become synonymous with plumbing and there are a lot of competitors hijacking the equity established in their good name, especially online. Online Reputation Management, including investigating copyright infringement will play a key role in our efforts as keywords, especially brands, are so important to search engine marketing.”

To learn more about Focus Integrated Marketing and how we can help your company with a digitally-centric, simple solution,  contact us today.

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