Our Outsourced Integration business model once again proved to be the right solution for integrated marketing communications planning, this time for the GTA franchisees of Roto-Rooter, the largest plumbing and drain company in North America. A great example of a digitally-centric, simple solution, Focus Integrated Marketing will be working with Roto-Rooter and a team of best in class partners to optimize their online marketing efforts, including on-page and off-page SEO - Search Engine Optimization, SEM - Search Engine Marketing, LSEM- Local Search Engine Marketing[?] as well as SMO - Social Media Optimization.

President of Focus Integrated Marketing Ron Angellottic said “This represents a significant marketing shift for this company and industry, from traditional media and print based directories like the Yellow Pages to online channels. Roto-Rooter has been around so long, the brand name has become synonymous with plumbing and there are a lot of competitors hijacking the equity established in their good name, especially online. Online Reputation Management, including investigating copyright infringement will play a key role in our efforts as keywords, especially brands, are so important to search engine marketing.”

To learn more about Focus Integrated Marketing and how we can help your company with a digitally-centric, simple solution,  contact us today.

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