Focus Integrated Marketing was recently awarded the inmovies.ca holiday promotion assignment to drive awareness of Bell Sympatico’s movie and entertainment portal. Another example of a digitally-centric, simple solution, both online and offline communications will drive the target to destination website where they will have a chance to experience the offering of the portal and enter for a chance to win a Sony home theatre system including and HDTV, Blu-Ray movies and Blu-Ray players.

Ron Angellotti, President of Focus Integrated Marketing said: “Connecting a national, online movie entertainment and content company with a national entertainment and lifestyle retailer that is looking to expand its market share in the home entertainment category was the winning strategy. They share the same demographic target audience. HMV reaches millions of Canadians with its weekly newspaper insert campaign and in-store traffic. Bell Sympatico’s inmovies.ca has the potential to drive new customers looking for movies, games, music and best-selling books to HMV stores. It’s a win win situation, for Bell and HMV, as well chance to win for the consumer.”

To learn more about Focus Integrated Marketing, and how we can create win-win-win situations for you, your partners and your customers, contact us today.

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