Integrated Marketing – Search Engine Optimization as the Cornerstone.
SEO – Search Engine Optimization is the ongoing process of increasing the quantity and quality of visitors to a website from search engines like Google, by way of securing an organic, natural or unpaid presence on the Search Engine Result Page (SERP) for any relevant search query, versus [[SEM - Search Engine Marketing ]] also known as sponsored links or pay per click ads that appear on the top or the right hand side of the SERP.
There are numerous factors that contribute to achieving a page 1 and position 1 presence on Google SERPs for the keywords associated with your business, brand, product or service. Contributing factors that determine “rank” include the age of your domain, the name of your top-level-domain, when your domain expires, where your site is hosted, how your site is built and organized, your keywords and content, and perhaps most importantly, how many other relevant sites point to yours as an indication of subject matter authority or expertise.
The reason we believe SEO to be the cornerstone of an integrated marketing communications campaign, is that companies need to be more than findable online, they need to be discoverable online. Find-ability only serves existing customers and those who know your brand and url. Discover-ability speaks to prospective customers and the other all important audience, the bot/spider that you want to crawl over and index your site and the keywords therein.
At Focus Integrated Marketing, we only collaborate with Google Certified SEO – Search Engine Optimization , [[SEM - Search Engine Marketing]], and [[LSEM - Local Search Engine Marketing]] companies and individuals, as well as Social Media and PR experts on the co-creation of a digitally-centric, integrated marketing communications strategy that help you achieve your business goals.