Integrated Marketing – The Increasingly Important Role of Web 2.0.

At the center of a modern integrated marketing communications plan is the Internet and all of the e-marketing and web 2.0 opportunities it presents.  When we say we focus on digitally-centric, simple solutions, we mean and we start with an exploration of the internet empowered target audience, and what a website and social web presence can and should do to help an organization meet its business objectives.

Unlike traditional media like TV, Print, and Radio that are not dependent upon each other to effectively reach a specific audience and deliver a message, online tactics like [[SEO - Search Engine Optimization]], [[LSEM - Local Search Engine Marketing]], [[SEM - Search Engine Marketing]], and [[SMO - Social Media Optimization]] are actually inter-dependent in their success, and thus require greater expertise to plan, execute and measure.

Unlike traditional advertising agencies that claim to have this competency in-house, at Focus Integrated Marketing, we collaborate with best-in-class interactive vendors, specialists from all areas of interactive marketing at the outset of the project to quickly deliver cost-effective, digitally-centric, simple solutions that get measurable and meaningful results. And, unlike most interactive shops that want to sell expensive, complicated, custom-built sites that require expensive maintenance contracts, we will explore Open Source Software solutions and [[CMS - Content Management Systems ]] like Wordpress, Joomla and Drupal and train you on how to effectively maintain and manage your site, yourself.

To learn more about [[Focus Integrated Marketing]] and how Web 2.0 can help your company, [[contact]] us today.