Integrated Marketing – The Enduring Power of Print.
While much of the marketing world is shifting online, print remains a powerful medium through which to communicate, either broad messages to generate brand awareness through newspapers, magazines or outdoor, or very targeted, one-to-one product or services messages with specific offers and calls to action via direct mail, newspaper inserts, and flyers.
The marketing mix is indeed changing, but print, when used strategically, will always remain an integral and effective tool for marketers to drive targets online for a deeper brand experience or directly to a location, like a store or restaurant to take advantage of an immediate opportunity. Today, traditional print, outdoor , direct mail and even packaging are experiencing a renaissance thanks in part to Two-Dimensional High Capacity Color Barcodes and QR codes, that when scanned by a Mobile phone, instantly link the user to the brand’s website.