Integrated Marketing – The Mobile Revolution.

With more and more people accessing the Internet via a mobile device these days, the mobile marketing channel is becoming increasingly important in the overall marketing mix. It is by far the most personal communication medium, as evidenced by how people use it to talk, email, sms, mms, tweet, update their social and business networks, navigate via gps,  surf, search and even take and share photos and videos.

Equally exciting is that in the very near future, many people will initiate their web experience by scanning or taking a picture of a two-dimensional High Capacity Color Barcode (HCCB) or a Quick Response (QR) Code that will instantly link them to a media-rich mobile micro-site. Common place in Europe and Asia, these powerful marketing tools can be found on everything from t-shirts and packaged goods, to branded vehicles, direct mail, billboards and tv screens.

Is your brand and website ready for the mobile revolution? At Focus Integrated Marketing, we collaborate with local, best-in-class mobile service providers to devise an integrated marketing communications plan that strategically incorporates mobile marketing tools like: mobile micro-sites, apps or widgets, mobile search, SMS, and MMS, as well as HCCB and QR Codes.

To learn more about Microsoft Tags, simply click on the Tag image. To install the Microsoft HCCB Software,  simply open the internet browser on your mobile phone and visit http://gettag.mobi. It takes less than a minute. Then, snap a picture of this Focus Integrated Marketing Tag to see how they work.

To learn more about Focus Integrated Marketing and how Mobile communications can help your company, contact us today.