Integrated Marketing – Broadcast in the Age of YouTube.
Contrary to popular belief, Broadcast is actually experiencing a renaissance thanks in part to the popularity of online video sharing sites like YouTube and Social Networking sites like Facebook. While fewer advertisers have the budgets to buy TV and Radio media, marketers are still producing high quality video, audio, animation and creating music-video-quality rich-media mash-ups for peer-to-peer distribution via the web.
What was once the exclusive territory of massive global brands, “30 second commercials” can now be produced very efficiently, and inexpensively because the technology required to produce the work, an HD video camera and editing software is available at the local electronics store. Today, User Generated Content, often created without permission by brand advocates, are more effective and compelling than professionally produced spots costing significantly more. At Focus Integrated Marketing, we always look for opportunities to include both professionally produced videos and podcasts as well as user generated content in the integrated marketing communications plan.