Focus Integrated Marketing » Integrated Marketing

Focus Integrated Marketing Wins United & Mayflower Van lines

admin — Thu, 11 Feb 2010 17:08:13 +0000

Building off of our integrated marketing experience with Armstrong Moving and Storage, a division of United Van Lines, Focus Integrated Marketing pitched and was awarded the United and Mayflower Van lines business. The assignment includes branding and advertising, CRM, as well as web design, SEO, and SEM. “It’s an exciting opportunity to work with a parent company, as well as it’s partners in the United Van Lines family. It’s a great brand, with a great history and reputation,” said Ron Angellotti, President of Focus Integrated Marketing.

Focus Integrated Marketing Launches Bell Sympatico’s inmovies.ca Promotion.

admin — Fri, 27 Nov 2009 10:59:03 +0000

Focus Integrated Marketing Unites inmovies.ca with HMV for Holiday Promotion.

Focus Integrated Marketing was recently awarded the inmovies.ca holiday promotion assignment to drive awareness of Bell Sympatico’s movie and entertainment portal. Another example of a digitally-centric, simple solution, both online and offline communications will drive the target to destination website where they will have a chance to experience the offering of the portal and enter for a chance to win a Sony home theatre system including and HDTV, Blu-Ray movies and Blu-Ray players.

Ron Angellotti, President of Focus Integrated Marketing said: “Connecting a national, online movie entertainment and content company with a national entertainment and lifestyle retailer that is looking to expand its market share in the home entertainment category was the winning strategy. They share the same demographic target audience. HMV reaches millions of Canadians with its weekly newspaper insert campaign and in-store traffic. Bell Sympatico’s inmovies.ca has the potential to drive new customers looking for movies, games, music and best-selling books to HMV stores. It’s a win win situation, for Bell and HMV, as well chance to win for the consumer.”

To learn more about Focus Integrated Marketing, and how we can create win-win-win situations for you, your partners and your customers, contact us today.

Focus Integrated Marketing Awarded Roto-Rooter GTA Business.

admin — Fri, 27 Nov 2009 10:28:29 +0000

Focus Integrated Marketing was recently awarded the Roto-Rooter Plumbing & Drain Service business for the GTA.

Our Outsourced Integration business model once again proved to be the right solution for integrated marketing communications planning, this time for the GTA franchisees of Roto-Rooter, the largest plumbing and drain company in North America. A great example of a digitally-centric, simple solution, Focus Integrated Marketing will be working with Roto-Rooter and a team of best in class partners to optimize their online marketing efforts, including on-page and off-page SEO - Search Engine Optimization, SEM - Search Engine Marketing, LSEM- Local Search Engine Marketing[?] as well as SMO - Social Media Optimization.

President of Focus Integrated Marketing Ron Angellottic said “This represents a significant marketing shift for this company and industry, from traditional media and print based directories like the Yellow Pages to online channels. Roto-Rooter has been around so long, the brand name has become synonymous with plumbing and there are a lot of competitors hijacking the equity established in their good name, especially online. Online Reputation Management, including investigating copyright infringement will play a key role in our efforts as keywords, especially brands, are so important to search engine marketing.”

To learn more about Focus Integrated Marketing and how we can help your company with a digitally-centric, simple solution, contact us today.

Wordpress Wins CMS Award – And That’s Why We Built on Wordpress.

admin — Wed, 25 Nov 2009 16:56:47 +0000

Still think Wordpress is for kids who blog? Think again.

WordPress has been awarded the Overall Best Open Source CMS Award in the 2009 Open Source CMS Awards. It is the first time they’ve won this award, and it marks a significant shift in the public perception of WordPress, from basic blog software to full-featured CMS – Content Management System. The Open Source CMS Awards received over 12,000 nominations and more than 23,000 votes across five categories.

In addition to winning in the Overall Best Open Source CMS category, WordPress was named first runner-up in the Best Open Source PHP CMS category, ahead of Joomla! The fact that it was outranked only by Drupal, and by only a very slight margin, indicates just how popular Wordpress has become.

Every day thousands of individuals, small businesses and even major corporations, including mass media are embracing WordPress to power not just their blogs but entire sites and social communities without compromising on usability or scalability (as would be the case with a legacy CMS). And Focus Integrated Marketing is one of those companies. This site is built on Wordpress. The ease of use of the CMS, in addition to the lost cost and huge development time savings all factored into our decision to use this amazing Open Source Software Solution.

It has also become the development platform of choice for our web projects with limited budgets and aggressive deadlines. So, if someone is telling you that Wordpress is just for blogging, you may want to get a second opinion, from us. Custom CMS - Content Management Systems have a place, but not every company needs one.